Learning Artifact # 2: Advertisement

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      This unit of study is Media, we could choose to make an ad, write a news report, or make a reflection on the news. We receive numerous information from the media every day, so it’s important for us to have the ability to distinguish the truth from the fallacy. I am interested in the effect of advertisements, thus I chose to make an ad in this assignment. This was not my first time creating an ad, but it was still difficult for me to make it. Initially, I was determined to advertise the event about returning to the school for the retrieval and return of items. For this reason, I took notes about the important messages from the file which the school had sent and found a picture of the school to be the background. Taking notes improved my skill of capturing the keywords in a long paragraph. The skill is very useful when understanding long paragraphs. And then, I arranged the important information in Adobe Illustrator with the picture that I had taken. I also designed a logo of our school which is combined with the main colours of our school because I want to show the uniqueness of this ad. I spent lots of time designing the ad since I tried many types of fonts and colours to make it look better. The combination of the colour and the balance of the ad are the most difficult parts for me, so I sought help from my English teacher (Ms. Christina Fiorentino), Graphic Design teacher (Mrs. Kerry Blanchenot), and also my cousin who is studying in art. They are all very awesome and nice. They gave me some suggestions which are really helpful in designing this ad. I changed my ad and saved it separately several times as it was too hard for me to make a decision on which one is the better version. Therefore, I made two versions of the ad at the end. The main differences between these two versions are the colour and space distribution of the ad. There are only three colours in the first version, but more than ten colours in the second version. The space on the wall in the first version makes it clear to focus on the important message, and the space of the ad in the second version makes it clear to see the tree which shows more nature. I think simplifying the given message is a great skill for me to keep practicing in the future. Moreover, I understand that making a successful ad isn’t easy because I have to pay attention to elements of design to catch the audience’s eyes.

(↓ As you can see, this is the 16th version of the ad ↓)